Wednesday, December 16, 2015

Windows10 sold well Microsoft is still not satisfied

"Reading" Windows10 surfaces of strong demand (remains to be the ultimate test of the market) increased again in the traditional PC market is correcting and value the result of a compromise, instead is the embodiment of true value, while market and customers for its indifference to the functions in the mobile space, seemed to presage Windows8 Windows10 in the mobile market than before not too prominent.

Windows10 sold well, Microsoft is still not satisfied?

Reverse has been hailed as the Microsoft mobile market decline and transformation Windows10 heavyweight operating system to be released on the market. So Windwos10 can result in market demand will relate to the prospects for Microsoft's future in the mobile market and its CEO's "mobile first, cloud-first" strategy can be implemented.

A few days ago, Spiceworks for IT professionals research firm, released a report on the latest survey results show strong exception to Microsoft Windows 10 operating system underlying needs. Intend to install Windows over a two-year 10 system users reached 73%, about 40% users plan to install Windows10 system within a year. Thus, Windows10 system demand is very strong, at least compared with its previous Windows8 system is like that. Arguably such a high market and customer needs, Microsoft should be, but when we read the report users to upgrade or install Windows10 main drivers –

MIU MIU iPhone 5 Case

Windows10 demand for Microsoft are not always happy, even has to worry about. What are the reasons? MIU MIU iPhone 5 Case

In Spiceworks of report in the, Windows 10 system most by concern of is traditional began button return, 64% of by visit who think, Windows 10 system traditional began button return, is its most by welcomes of a characteristics; second, Microsoft oriented Windows 10 to Windows 7 and Windows 8 user provides free upgrade, get has 55% by visit who support, became second big by welcomes characteristics; 51% of by visit who think, security can enhanced , Is the third popular Windows 10 system features. I do not know the industry sees the three main drivers feel?

First of all, from the first driver, instead of Widows10 innovation than for the previous generation Windows8 errors corrected.

Known in the industry, Windows8 due to the cancellation of the traditional PC users are used to the Start button has been accused of in the industry, and become Windows8 market one of the main causes of poor performance.

Second is caused by so-called free upgrades.

Due to intelligent phone and flat computer for traditional PC of impact and the PC application of height mature, traditional PC user since Windows8 up on has lost has for Windows system upgrade of power, so Microsoft in Windows10 Shang had to take free of market strategy to stimulus user of upgrade, so 55% by visit who recognized Microsoft Windows10 of free, from another angle see, also may is for Windows10 value (charges) of a denied.

Finally, security.

As we all know, security is more focused on the Windows system, after all, in most enterprises current IT system (including PC) running Windows system, so security is Windows of course. Above Windows10 upgrade or installation of the three drivers, we think Windows10 demand not Windows10 itself is behind the forward driving force of innovation, but before Windows system error correction and changed to depreciate in value (from fee to free) of a rebound in the market, which is the market and users of Windows before upgrade or installation is due to its innovative and value different.

Worth noting is, at the time Microsoft Windows10 release emphasized some of the innovative features, such as Cortana, the Edge browser such as Continuum drew does not concern to respondents that these so-called innovation did not become market and the main driving force users to upgrade and install Windows10. In addition, do not know, there are no set of surveys or other reasons, Windows10 support both iOS and Android application whether the attribute does not appear in the user welcome and select Windows10 occupies a large proportion of the investigation. Maybe user oblivious Windows10 support iOS and Android applications.

So here's the thing, supports iOS and Android application Windows10 biggest selling point in the mobile market, while in the PC era of gradually marginalized, Microsoft Windows10 is also hoping to win one of the main objectives of the Smartphone market, and ultimately, Microsoft's cross-platform, cross-device, unified experience "mobile first" strategy.

Actually Windows10 supports iOS and Android applications in the industry always complained.

First appears in the software a "lowest common denominator" (most mediocre popular product), who wants a low cost means of porting software to other people on the platform, on every platform and most love to, to do our finest user experience people. MIU MIU iPhone 5 Case

Implying that Windows for iOS and Android-compatible and graft, unable to attract the most excellent software to iOS and Android platforms.

In addition, Windows10 compatible Android and iOS software case, mobile application developers see no reason specifically developed more Windows versions, which can only make the fragile Windows Phone ecosystem more fragile, anyway, if the market is more like Android or iOS platform and user applications, why Windows platform to experience? Market and user Windows10 Android and iOS applications do not care or why not choose Windows10 is not unfounded, and this will inevitably affect the Windows10 value and performance in the mobile market.

The foregoing analysis, it is easy to see, Windows10 surfaces of strong demand (remains to be the ultimate test of the market) increased again in the traditional PC market is correcting and value the result of a compromise, rather than is the embodiment of true value.

While markets and customers for its indifference to the functions in the mobile space, seemed to presage Windows8 Windows10 in the mobile market than before not too prominent.

Windows8 Windows10 may PC market upgrade or installation for Microsoft is pleased, but on the overall value of Windows and Microsoft cross-platform, cross-device, unified experience "mobile first" strategy point of view, is likely to be mixed. Because, as may be the last Windows version, this version of the life cycle, the strategy would be difficult to achieve.

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